Following best practices

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  • 6 biases that influence purchase decisions

    Category heuristics

    Power of now

    Social proof

    Scarcity bias

    Authority bias

    Power of free

Using Google Ads

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    Create your first campaign

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    Understand your customer’s behaviour

Using Google Analytics

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Developing a monetization plan

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  • To maximize your revenue, consider a flexible monetization strategy that adapts to your audiences and markets.

    Google Play

  • Different audiences can have different preferences for paid apps, in-app purchases, subscriptions, ads, and other ecommerce.

    Google Play